Passworks

CHILLI BEANS WANTED TO INCREASE STORE TRAFFIC
PROMOTE THEIR SUNGLASSES AND WATCHES

So Chillibeans created a mobile coupon to communicate a discount promotion for consumers
using an Apple Wallet (formerly Passbook) campaign and distribute it through Facebook Ads.
1. CHILLIBEANS CREATED A COUPON PASS
TO CREATE AWARENESS AND INCREASE SALES
chillibeans coupon pass
chillibeans coupon
2. SHARED THE PASS VIA FACEBOOK AD TO ITS TARGETED AUDIENCE.
3. THE CONSUMER DOWNLOADS THE PASS TO ITS SMARTPHONE, USING APPLE WALLET (PASSBOOK) OR OTHER MOBILE WALLET
4. WHEN THE CONSUMER IS CLOSE TO A CHILLIBEANS STORE, THE PASS TRIGGERS A GEO-NOTIFICATION ON THE LOCK SCREEN.
5. THE CONSUMER BENEFITS FROM THE OFFER & RECEIVES AUTOMATIC CAMPAIGN UPDATES.
apple wallet

“PASSWORKS ABILITY TO INCREASE STORE TRAFFIC AND ADDITIONAL SALES IS IMPRESSIVE
AND EXTREMELY RELEVANT IN A HYPER COMPETITIVE CONTEXT SUCH AS THE FASHION RETAIL.

THE ACCEPTANCE FROM THE CONSUMERS’ HIGHLY EXCEEDED EXPECTATIONS.

WE BELIEVE THAT THIS SOLUTION WILL BECOME STANDARD.”

RUI NUNES CEO OF CHILLIBEANS

FOR THE CUSTOMER

  • • A unique and innovative shopping experience.
  • • Real-time information about specific and relevant offers.
  • • Higher engagement & stronger relationship with the brand.
  • • Opportunity to receive exclusive offers & information about new products.
26%
Saw the offer & added
the coupon to Apple Wallet (formerly Passbook)
52%
Installed the coupon
redeemed it on store
< 1%
Uninstalled the coupon from their smartphones
64%
More conversion
vs. paper coupons

FOR THE BRAND

  • • An innovative marketing solution to drive store traffic and increase share of mind via location-based notifications.
  • • An effective distribution of the campaigns through integration with Facebook Ads.
  • • Long after the end of the campaign, with no push communication, the passes are still being shared among customers.